Marketing
The backoffice system contains the following functionality for marketing:
- Analysis: best selling products
- Analysis: best customers
- Analysis: orders generated
- Analysis: order values / dates
- Sales, cost of sale, profit and margin
- Agent commission reporting
- Customer product analysis
- Analysis: frequent buyers / non-buyers
- Analysis: sales channel
- Analysis: keycode / keycode type
- RFM
- List manager to segment analysis results
- Mailing list output
- Mailing list input
- Catalogue / keycode take-up response / effectiveness
- Campaign profitability
- Charting